(Yes, I know it’s not an actual popup ad per se)
Forbes is an American business magazine, well know for it’s lists of wealthy people making billions of dollars. And other stuff.
I sometimes get links there show up in my Twitter and Facebook feeds and one thing has been bugging me for some time now.
This is what you get if you surf to Forbes.com right now:
Yeah, that small thing to the right is a standard Google Adwords type of thing poorly formated and… very small on a desktop computer. It looks horrible. And you have to look at it for a few second before you can click ”Continue to site” and move on to the actual content. Fortsätt läsa
Several larger media companies, New York Times, National Geographic, Buzzfeed are all entering a business relationship with Facebook to post their content natively in the stream – as opposed to just linking back (Read more: Facebook ‘Instant Articles’ may bring full news stories to your feed this month)
It’s a way to push content to the readers where they choose to be, and making the effort to consume it as seamless as possible. But it doesn’t come without caveats, something CJR’s Trevor Timm has written a great piece about here, so I won’t repeat that.
However, this just happened in my Facebook feed. The Next Web reported on the shut down of music streaming service Grooveshark, and the fact that a couple of un-happy former employees has secretly backed up the entire site and now relaunched it on a new address.
This is how that showed up in my Facebook feed: Fortsätt läsa