Note: This was previously published on Linkedin.
This pic keeps appearing in my Facebook feed. By reflex I always stop scrolling past commercials and already seen content, because it looks like it’s from someone I know.
That dude holding an Iphone could be anyone I know. He looks like just about the next person, just doing the not so glamorous stuff we all do. He is smiling, but it looks kind of half heartedly – as opposed to what most people in commercials do.
But it’s in fact a sponsored post from an advertising site, using a pretty crappy pic. Which might be the reason I stop to read, my brain interprets it as a regular post, not one with a commercial message.
And I remember meeting Raja Sharif of AJ+ this autumn. He emphazised the usage of simple cameras and iphones to shoot video, because millenials react negativ to all to polished content. Shakiness and poor quality are important marks of authenticity.
So, I react like the same way the kids do. Who wulda thunkit.