When Facebook reveals things you don’t want to show

Several larger media companies, New York Times, National Geographic, Buzzfeed are all entering a business relationship with Facebook to post their content natively in the stream – as opposed to just linking back (Read more: Facebook ‘Instant Articles’ may bring full news stories to your feed this month)

It’s a way to push content to the readers where they choose to be, and making the effort to consume it as seamless as possible. But it doesn’t come without caveats, something CJR’s Trevor Timm has written a great piece about here, so I won’t repeat that.

However, this just happened in my Facebook feed. The Next Web reported on the shut down of music streaming service Grooveshark, and the fact that a couple of un-happy former employees has secretly backed up the entire site and now relaunched it on a new address.

This is how that showed up in my Facebook feed:

Grooveshark 1


Reading the story I noticed they are keen on not helping the disgruntled sharks spread their copyright infringement, writing:

TNW Grooveshark

Well, thanks to Facebook that won’t work. Back to my feed again:

Grooveshark 2

Oh dear.

What if the article contains even more sensitive stuff, like say the identity of people that has helped out with the story and being promised anonymity? And Facebook promptly connects the dots and add links to other sites that may not be as secretive?

Granted, this is not a new problem. But it might be more severe when you use Facebook as the primary means of publishing. Will Facebook adapt its algorithms to cater to the journalistic considerations publishers like New York Times might have?


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