An old adage says, ”People may not remember what you said, but they’ll remember how you made them feel.” For technical folks, it’s a good reminder that feelings are just as important as data. Nowhere is this truer than in dealing with location.
Artikelförfattaren JOSHUA ALLEN jämför ”dataorienterade” händelser, som sport:
If you don’t even know that the Canadians were heavily favored to win, or that the Canadians outshot the U.S. 45-23, or any of the other remarkable statistics about the hockey matchup, the U.S. victory leading up to the semifinals and subsequent defeat in the finals will not seem nearly as significant to you.
med ”känsloorineterade” händelser, som att vara på en plats:
The ”landmarks” that the hippocampus stores are not the sort of landmarks that you might use when giving directions (”turn right at the second stop sign”). Instead, the hippocampus stores rough spatial maps of the terrain along the route that got you to that location.
Every time I see someone navigating around town with his eyes fixed on a GPS-enabled phone, it makes me sad. Instead of taking in the sights and smells and allowing his amygdala to imprint his hippocampus with the shape of the city, he has become a mindless drone, taking instructions from an algorithm. We don’t even expect our cruise missiles to navigate this way—why are we asking humans to do it?
We know that good video games can strongly activate 3D spatial encoding in the hippocampus, and good navigation systems should strive to do the same.
Läs mer om hur Joshua Allen tycker att lokaliseringstjänster, tex Foursquare, ska utvecklas på Mix Online.