Varför lyckas Google och Apple?

Därför:


Och därför misslyckades Vista:

Every time you want to leave your computer, you have to choose between nine, count them, nine options: two icons and seven menu items. The two icons, I think, are shortcuts to menu items. I’m guessing the lock icon does the same thing as the lock menu item, but I’m not sure which menu item the on/off icon corresponds to.

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